Using Advanced keyword Techniques To Improve PPC ROI

Most PPC advertising campaigns use exact keyword matches in order to display your advertisement whenever somebody searches for the precise keyword combination that you bid on. This helps to ensure that all of the keywords you use are properly targeted to the content, services, and products you offer but there are other keyword match and keyword techniques that may benefit the overall return on investment offered by a PPC advertising campaign making them well worth consideration.

A broad match not only returns your ad for those searches that exactly include your keyword but for searches based on similar and related search terms. This can include the individual keywords within a key phrase or if the keywords are entered in a different order. Advanced broad match results will also display your ad when topically related keywords and strings of keywords are entered which can generate a lot more traffic but may also impact on how targeted the resulting visitors actually are.

Negative keywords are keywords that you do not wish your ad to be displayed for. Adding a list of negative keywords can prevent an advertisement from being displayed for ambiguous search terms or when specific words are added to your keyphrase. This can prevent people searching for words like “free” from seeing your ad. While “free” is one obvious negative keyword used by a lot of PPC advertising campaigns there are many others that you might wish to add to the list to improve your results.